In 2020, brands were forced to wave goodbye to the old customer sales model and welcome one highly dependent on digital technologies. Restrictions and stay-at-home orders severely stunted physical interactions, which caused the reshuffling of customer attraction and education tactics. Customer sales as we knew it had changed and digital transformation had accelerated.

As technology innovation and sophistication continue to grow within the business world, complex products such as electronics, automotive and software require customer training. An integral part of the sales cycle which entails educating product usage and value, the customer learning experience underwent a transformation, now taking a digital-first approach. Customer education provides significant benefits to businesses encompassing increased customer satisfaction, engagement, loyalty, support, and trust. That is why much like the shift to online learning for the education sector, brands have turned to solutions such as Learning Management Systems (LMS) to provide customers with informative content in their efforts to ensure sound customer education

Digital learning is a great new tool for businesses to foster a better bond between their brand and customers. As customers grow acclimated with the latest customer learning experience, its popularity among enterprises will grow even post-pandemic once physical restrictions are lifted.

Download this month’s special focus, as we explore the challenges of current customer education and solutions that can help your businesses overcome the hurdles to increase customer satisfaction.